Beauty World was first founded on July 2006, and have the concept of one stop shopping for beauty supplies. Targeting at mostly professional, Beauty World has the first creative concept of one stop shopping in Indonesia. The idea is for the professional customer such as beautician, salon and spa owners, dermatologists, etc to be able to purchase anything for their salon or clinic needs.

And by oktober 2006, Beauty world is asked to work together with the biggest beauty school in Indonesia, called Puspita Martha. Infact it is believed to be the perfect combination where beauty demand and supplies meet for the students and public use.

Beauty World philosophy is to provide professional service dedicated to serve professional users in beauty such as aestetician, dermatologist, beauty salon and spa owners, make up artist, nail artist, and eventually end user customer.